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MG_XS_design

All-new Compact-SUV heralds state-of-the-art design philosophy for MG

The launch of MG’s new Compact-SUV marks an exciting new era of design for the iconic company. The brand-new Compact-SUV is set to go on sale later this Autumn, representing a major step-change for MG.

The new MG design philosophy is based on ‘Emotional Dynamism’, which represents a more expressive design language that emphasises the premium nature of MG’s latest model. The contemporary look harmoniously brings together the three key elements of ‘Emotional’, ‘Humanised’ and ‘Agility’ that accentuate the car’s desirability, accessibility and dynamic stance. 

One of the key design features is the compelling new face for MG, which features an enlarged, full frame grill, which was inspired by the famous brand’s heritage, but executed in a contemporary way. It allows for a much bigger MG badge to take centre stage and showcase pride in the brand. 

Carl Gotham, Design Director of SAIC European Design Centre, said: “It’s a really exciting time for MG as it starts to roll out its new brand identity. Emotional Dynamism brings to the fore a premium feel to the new Compact-SUV with exceptional attention to detail throughout, such as the distinctive detailing on the ‘eye’ headlights and signature tail lights. It has a level of detailing and range of impressive features you would not expect to find on a car of this size or price.” 

MG Motor UK will be revealing more about the brand’s new design direction closer to the full launch of the vehicle, which goes on sale this Autumn.

The all-new Compact-SUV will join the highly-praised MG3 and MG GS at a time when the iconic brand is recording an outstanding sales performance in 2017. Its sales were up by nearly 83% year-on-year in August, driven by its well-established, simple and transparent scrappage scheme.

MG Motor UK is championing consumers by providing them with exceptional choice, excellent value for money and a hassle-free buying process.

For more information on MG, please visit: www.mg.co.uk.

21st May 2018

MG showcases future at London Motor Show

MG Motor UK will be exhibiting its full range of cars at the London Motor Show from the 17th until the 20th May. On show...

25th Apr 2018

MG X-motion concept unveiled at Beijing Auto Show

This morning in Beijing, the MG X-motion concept car premiered at the Beijing Auto Show. The X-motion follows the MG brand design philosophy of Emotional...

24th Apr 2018

MG’S CECIL KIMBER COLLEGE TRAINING ACADEMY ACHIEVES IMI ACCREDITATION

Following significant investment in its Longbridge Training Venue, MG Motor UK has announced that the Cecil Kimber College has now been accredited by the Institute...

6th Apr 2018

Record sales month for MG!

  MG has achieved a record sales month with the March 2018 SMMT figures confirming a 49% increase in registrations compared to the same month...

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